Apple’s Latest Product is Privacy

Walt Mossberg writing for re/code:

Apple’s senior vice president of software engineering, Craig Federighi, who was onstage to present new “proactive” artificial intelligence features of the next iPhone operating system, paused before one of the slides to make the company’s devotion to privacy clear.

Yes, he said, the new software will try to anticipate your information needs, based on things like your calendar and location — something that its rival, Google, already does. But, Federighi added, “we do it in a way that does not compromise your privacy. We don’t mine your email, your photos, or your contacts in the cloud to learn things about you. We honestly just don’t wanna know.”

He continued: “All of this is done on [the] device, and it stays on [the] device, under your control.” And Apple says that if it does have to perform a lookup [online] on your behalf, it’s anonymous, it’s not associated with your Apple ID, and it’s not shared with third parties.

Admittedly, I have not spent much time with Chromebooks, but if you combine the student privacy concerns of using a Google OS with the new features coming to iPad iPads become a much more appealing choice for me as an educator than Chromebooks.

Plus, as Kelly Croy says, "The best Chromebook is an iPad."